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London, UK - 27th August 2025 - Bula Partners, the B2B and SaaS growth consultancy, is proud to announce the launch of Serpho.ai, a specialist Generative Engine Optimisation (GEO) agency helping brands gain visibility in AI-driven search results.

With AI tools like Google AI Overviews, ChatGPT, Perplexity, and Claude now influencing buying decisions, businesses need a strategy that ensures their brand is the cited, trusted answer - not left behind in the shift from traditional SEO.

Serpho.ai focuses exclusively on helping B2B and SaaS companies earn visibility where it matters most: inside AI-generated answers. The agency blends technical optimisation, entity building, structured data, and authority signals to ensure clients are surfaced and trusted by large language models (LLMs).

A Strategic Move for Bula Partners

Bula Partners has built its reputation on helping B2B and SaaS brands scale sustainably through consultancy, growth strategy, and digital transformation. With the launch of Serpho.ai, the group strengthens its offering by addressing one of the most significant shifts in search since Google began.

Michael Bush, Managing Director of Bula Partners, commented:
“Generative search is rewriting the rules for how brands are discovered. Traditional SEO alone won’t cut it anymore - if you’re not optimising for AI, you’re invisible to your future customers. With Serpho.ai, we’ve built a dedicated agency that positions B2B and SaaS brands as the trusted source LLMs cite, recommend, and surface. It’s an exciting evolution for both our clients and the industry.”

About Serpho.ai

Serpho.ai is a specialist Generative Engine Optimisation agency designed to help B2B and SaaS brands win in AI-powered discovery. Through structured optimisation, semantic SEO, and knowledge graph alignment, Serpho ensures clients are cited, surfaced, and trusted inside AI search results.

Learn more at www.serpho.ai

About Bula Partners

Bula Partners is a London-based consultancy helping B2B and SaaS companies unlock growth through marketing, commercial strategy, and innovation. Working with ambitious brands, Bula delivers measurable impact across lead generation, digital transformation, and go-to-market execution.

Discover more at www.wearebula.com