Optimisation for the AI SEO era.
Generative Engine Optimisation (GEO) for B2B & SaaS
Powered by our dedicated GEO agency – Serpho.ai
Search has changed. AI engines are no longer just pointing to links - they’re generating direct answers. For B2B and SaaS brands, that means your visibility depends on whether AI models cite and trust you. At Bula Partners, our GEO service ensures your brand becomes the answer, not just another result.
Why GEO Matters for B2B & SaaS
Your buyers are searching differently. Instead of scrolling through Google results, they’re asking ChatGPT, Gemini, or Copilot: “What’s the best SaaS for X?” or “Which B2B platform solves Y?”
If you’re not appearing in those generative answers, you’re invisible. GEO is how we fix that — by aligning your brand with the way AI engines source, evaluate, and surface content.
Michael Bush
Managing Director
Kev Wiles
Head of GEO
What We Do
Our Approach to GEO
Authority first. We uncover the publications, communities, and platforms that generative engines already trust in your category. By aligning your brand with these sources, we make it more likely that AI engines will cite you as a credible reference.
Content built for answers. GEO goes beyond traditional SEO keywords. We reframe and structure your content so it provides clear, in-depth, and semantically rich answers to the kinds of questions your buyers ask AI engines — making it easy for your expertise to be surfaced.
Technical strength. Generative engines rely on signals beyond text. We align your site with schema, knowledge graphs, and structured data that validate your authority and make it easier for engines to connect your brand to relevant topics.
Always evolving. GEO is not a one-time optimisation. As engines like ChatGPT, Gemini, and Copilot evolve their models, we track your presence in their answers and continually refine your strategy to keep you ahead.
What GEO Delivers
For B2B and SaaS companies, GEO isn’t just about ranking — it’s about qualified demand. By becoming a trusted source in generative search, you:
Capture buyer attention at the very first point of intent
Drive higher-quality inbound leads from AI-driven platforms
Increase brand authority in your niche
Future-proof visibility as traditional SEO loses ground
Why It Matters Now
Generative search is already here. Buyers aren’t waiting for the future — they’re already turning to AI engines like ChatGPT, Gemini, and Copilot to research solutions, compare products, and shortlist providers.
Traditional SEO is losing ground. Ranking on Google is no longer enough. AI engines don’t show ten blue links; they generate a single, authoritative answer. If your brand isn’t cited, you’re invisible.
First movers win. The brands who act now will establish themselves as trusted sources in their categories. The longer you wait, the harder it becomes to break into the ecosystems AI engines already rely on.
Your buyers trust answers, not ads. When B2B and SaaS buyers see your brand cited organically within generative search, it creates credibility and demand that no paid campaign can replicate.
Our GEO Process
01
We analyse your current visibility in generative engines and map out the sources, competitors, and opportunities. From this, we build a tailored GEO / AI SEO roadmap for your business.
02
03
Regular check-ins ensure that the new systems are performing as expected, and we continuously optimise to ensure your operations are always at their best.
Why choose us?
We don’t just optimise websites — we build growth systems for agencies, B2B, and SaaS brands. GEO / AI SEO is an extension of that philosophy: connecting marketing strategy with commercial outcomes.
And because our GEO service is powered by Serpho.ai, you’re working with a dedicated team that lives and breathes this new frontier of search — backed by Bula Partners’ strategic expertise.
Ready to Become the Answer?
Generative engines are rewriting the rules of search. Make sure your brand is part of the conversation.
Contact us to discuss how GEO can transform your B2B or SaaS visibility.
